Tech giants, the driving force behind the ever changing digital world..

Early 1990s marked the invention of internet. From that time internet technologies has transformed almost every aspect of life;
how we buy products, discuss politics, form relationships and conduct our work.
a small number of companies now considered as tech giants have took the advantage of a widely available
internet and turned them into vast generators of wealth and insight.

Google, Apple, Microsoft, Facebook and Amazon between them control and collect large amounts of data every day about our activity and turn it into products and services that have fueled stunning commercial growth.

Unlike other companies tech giants maintain large data sets that help them to build next groundbreaking products and services.

Google used image and sensing data, predictive analytic and mapping software to put driver less cars on the roads.

Facebook was able to analyze and predict sentiment through the way people communicate with each other, Amazon also knew what you might want to buy next before you knew it yourself.

Apple, through its smartphone technologies and payment mechanisms, knows how and when you communicate with your mother, your bank and your boss.

Collectively these companies also make decisions for us, such as what news stories we see first in the morning, which services are recommended to us first,Which information will circulate freely and which will be stopped.

Few people with an internet connection can now get through each day without using the products and services of these global US technology companies.

If someone has not used Google search, or Apple iTunes, or bought something from Amazon, there is still a good chance they will have used Google’s Android operating system or Apple’s iOS on their mobile search.

Or if they went on the web at all it is likely they will have done it with the help of Chrome (Google/Alphabet), or Safari (Apple).
Or perhaps they sent an email via Gmail (Google/Alphabet), Hotmail (Microsoft), or icloud (Apple).

Or an instant message via WhatsApp (Facebook), or Facebook Messenger (Facebook). Or posted a photograph on Instagram (Facebook). Or viewed a video on YouTube (Google/Alphabet).

Or chatted to a family member across the globe using Skype (Microsoft).

Since 2014 Facebook has tracked the web movements of its users even when they are outside its network. ‘Like’ buttons track your movements online, The Facebook phone app monitors the location of your phone.

According to research many people consider Facebook as the internet.

As the chief executive of Google, Larry Page, accurately said,

We build products you can’t live without

it’s becoming increasingly difficult to avoid using at least one products of them